Alyson Richards is VP of Business Development & Partnerships at iHeartMedia, the largest multi-platform media company in the US. Alyson is responsible for identifying and creating strategic alliances with key distribution, marketing and technology partners to fuel growth, engagement, revenue, and innovation for iHeartRadio, the company’s free all-in-one digital music streaming service. Since launch, Alyson has helped iHeartRadio reach over 900 million downloads, 100 million registered users, and over 84% brand awareness through innovative partnerships across the mobile, automotive, connected home, gaming, and wearables categories. Alyson is also the co-founder of Ten Thirty One Productions, the first Entertainment company that creates, owns and produces live horror attractions. In 2013, Ten Thirty One Productions secured the largest deal in history on ABC’s Shark Tank and became partners with Mark Cuban and Live Nation. Ten Thirty One Productions is responsible for creating several attractions in the immersive, horror space and has attracted over 500,000 attendees through their flagship attractions, the Los Angeles Haunted Hayride, Ghost Ship and the Great Horror Campout. In 2014, Ten Thirty One Productions was named the premiere leader in the horror attractions industry with the Los Angeles Haunted Hayride being the most popular haunted attraction in the country. Alyson currently lives in Los Angeles.